The Armenian branch of the Eurasia Partnership Foundation’s (EPF) Caucasus Research Resource Centers (CRRC) conducted a study of public perceptions of media in Armenia. The program was implemented by Internews Network in partnership with Internews Media Support NGO, Yerevan Press Club and Eurasia Partnership Foundation. The program is made possible by the support of the American People through the United States Agency for International Development.
The study portrays the Armenian media landscape through the eyes of an average Armenian as well as a media professional; it provides data on media preferences, media-related attitudes and insights into specific topics, such as perceived level of media independence, media consumption patterns, and alternative media.
The study is based on qualitative and quantitative data. The quantitative data has been obtained as a result of a public opinion poll conducted among 1 400 households in all marzes of the republic. The interviewees were suggested a questionnaire with 90 questions.
The qualitative data was supplemented by quantitative data obtained from focus group discussions and in-depth interviews.
The results of the study reveal that television remains the main source of information in Armenia. Most part of the population watches TV every day or several times a week, but 70% of the interviewees prefer Russian channels.
Only 10% of the surveyed said they fully trust the mass media, while 42% said they “somewhat trust in mass media.”
News and analysis are the most popular among TV viewers, followed by movies, music and serials. The picture is completely different in case of radio, where music is the most preferable followed by news and analysis.
According to the results of the study, online media are the most trustworthy. 13% fully trusts in online media outlets, while only 7-8% trusts in traditional media resources.
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